Digital marketer +
e-comm strategist
I specialize in using tools like Adobe Creative Cloud, Shopify, and social media platforms to enhance
e-commerce strategies and deliver results.
From concept
Whether it’s increasing audience engagement, setting up e-commerce platforms, or amplifying social media reach, I analyze data and market insights to craft strategic roadmaps tailored to each project scope.
To execution
Turning these “roadmaps” into seamless integration is what I love to do, and with the help of cross-functional teams, I ensure that every element from web development to content production aligns with business goals.
Recent Certifications
Google E-commerce Digital Marketing Certification
(new AI tools included)
Certified in e-commerce and digital marketing, with skills in SEO, paid ads, email marketing, and analytics-driven growth.
Meta HTML/CSS in depth
Certification
Certified in HTML and CSS, with skills in responsive design, web structure, and styling for optimized user experiences.
IBM Databases and SQL for Data Science with Python
(in progress)
Certified in databases and SQL, with skills in querying, data manipulation, and analysis using SQL and Python.
My tool kit
Recent Highlight
Check out my latest case study with Community Atelier!
A New York City-based agency that specializes in consulting services for big to large brands including: hotels, fragrance, skincare, etc.
My Skills and Services
Strategic Branding/Lead Generation
By crafting fresh copy and imagery, I effectively bring brands into the 21st century. With an emphasis on comprehensive media kits and the integration of compelling data, I make sure that brands put their best foot forward to external parties.
Website Optimization/E-comm
Balancing a functional user-friendly experience with clean aesthetics is the key to any good website development strategy. From building out internal e-comm platforms to front-facing website builds I make sure to keep the customer journey in mind every step of the way.
Social Media Copy/Content Creation
Driven by both creativity and analytics I tailor content and copy based on audience preferences and platform-specific needs ensuring that every post resonates and drives meaningful interactions.
Copywriting
Aiming to create a dialogue between the subject and audience by creating strong images to go along with personal bios and testimonials to increase user engagement and awareness of the brand.
Portfolio
Click through to see examples of work from various industries spanning from media and publications, med-device,
sports recreation facilities, and fashion.
Embarcadero Media Foundation
Mix of media kits and internal sales collateral.
Silk Road Medical Inc.
Shopify webstore build along with front-end optimization examples.
SJSU Student Union Inc.
Examples of social media copy and content on
different platforms.
Lacson Ravello
Personal bio and testimonial snippets.
Brand and Digital Strategy (Special Projects)
Showcasing a mix of additional design, branding, video, and web development.
Mara Hoffman
Contracted project to create a social media video along
with some photo retouching.
UNESCO (student project)
Final senior project showcasing brand design, infographics,
and 3D configurations.
Professional Development Projects
An overview of my takeaways regarding recent certification projects I completed.
Google E-commerce and Digital Marketing Certification
Hands-on project in online store optimization, SEO, product merchandising, and digital marketing strategies.
Meta HTML and CSS in-depth Certification
A full website build with a hands-on project in semantic HTML, responsive design, and advanced CSS styling techniques.