Digital marketer +
e-comm strategist
I specialize in using tools like Adobe Creative Cloud, Shopify, and social media platforms to enhance
e-commerce strategies and deliver results.
From concept
Whether it’s increasing audience engagement, setting up e-commerce platforms, or amplifying social media reach, I analyze data and market insights to craft strategic roadmaps tailored to each project scope.
To execution
Turning these “roadmaps” into seamless integration is what I love to do, and with the help of cross-functional teams, I ensure that every element from web development to content production aligns with business goals.
Recent Certifications
Google E-commerce Digital Marketing Certification
(new AI tools included)
Certified in e-commerce and digital marketing, with skills in SEO, paid ads, email marketing, and analytics-driven growth.
Meta HTML/CSS in depth
Certification
Certified in HTML and CSS, with skills in responsive design, web structure, and styling for optimized user experiences.
My tool kit
Recent Highlight
Shopify Migration & Storefront Rebuild — AW Chang Corporation
As the sole e-commerce associate in a lean environment, I led the end-to-end migration of the Brooklyn Brigade storefront from Magento to Shopify — owning the UX wireframe rebuild, asset migration, product taxonomy, and cross-functional coordination with a third-party dev team across a 5–6 month timeline.
My Skills and Services
Website Optimization/E-comm
Balancing a functional user-friendly experience with clean aesthetics is the key to any good website development strategy. From building out internal e-comm platforms to front-facing website builds I make sure to keep the customer journey in mind every step of the way.
Strategic Branding/Lead Generation
By crafting fresh copy and imagery, I effectively bring brands into the 21st century. With an emphasis on comprehensive media kits and the integration of compelling data, I make sure that brands put their best foot forward to external parties.
Social Media Copy/Content Creation
Driven by both creativity and analytics I tailor content and copy based on audience preferences and platform-specific needs ensuring that every post resonates and drives meaningful interactions.
Copywriting
Good copy is the last mile of any ecomm experience. From PDP descriptions and promotional campaign messaging to sales collateral and brand bios, I write with conversion and clarity in mind making sure the words on the page work as hard as the visuals around them.
Portfolio
Click through to see examples of work from various industries spanning from media and publications, med-device,
sports recreation facilities, and fashion.
AW Chang Corporation
E-commerce wireframe redesign and migration overhaul between Magento to Shopify platforms.
Embarcadero Media Foundation
Mix of media kits and internal sales collateral.
Silk Road Medical Inc.
Shopify webstore build along with front-end optimization examples.
Lacson Ravello
Personal bio and testimonial snippets.
Brand and Digital Strategy (Special Projects)
Showcasing a mix of additional design, branding, video, and web development.
Mara Hoffman
Contracted project to create a social media video along
with some photo retouching.
UNESCO (student project)
Final senior project showcasing brand design, infographics,
and 3D configurations.
Professional Development Projects
An overview of my takeaways regarding recent certification projects I completed.
Google E-commerce and Digital Marketing Certification
Hands-on project in online store optimization, SEO, product merchandising, and digital marketing strategies.
Meta HTML and CSS in-depth Certification
A full website build with a hands-on project in semantic HTML, responsive design, and advanced CSS styling techniques.