Hello, nice to meet you!
My name is Betty Lee and I am an e-commerce and digital marketing strategist passionate about crafting compelling brand stories and driving engagement through digital content, copywriting, and commerce. With experience in marketing for fashion, health and recreation, med-device, and non-profits, I thrive at the intersection of creativity and data-driven decision-making.
What drives you?
My deep-rooted ability to adapt, innovate, and strategize are skills that were shaped during my immigrant upbringing. Growing up, I was always tuned into the latest trends, not just out of interest, but out of necessity. I learned how to maximize impact while being mindful of cost, which is an approach that now translates to my work.
Whether it’s optimizing content, driving engagement, or crafting compelling brand stories, I thrive in environments where creativity meets strategy, and where innovation is balanced with efficiency.
Marketing and E-commerce Strategist
Consistently driving engagement and growth for brands with these methods:
Performance-driven marketing
Leveraging data insights to optimize campaigns, boost engagement, and drive revenue growth.
E-commerce/merchandising
Enhancing online ordering experiences through strategic site merchandising, inventory management, and conversion-focused content.
Content/social media strategy
Crafting compelling brand narratives with engaging social copy, visuals, and influencer collaborations.
Data and analytics
Tracking key performance metrics to inform strategy and package the best deals for consumers and clients.
Branding and creative direction
Enhancing online shopping experiences through strategic site merchandising, inventory management, and conversion-focused content.
Tools and platforms
Proficient in Shopify, Google Analytics, Mailchimp, Adobe Creative Suite, and WordPress.